Privacy and Files, free, by Pivotal Labs

Remove the hidden data from a photo before you publish it

Drop in images or PDFs and get copies back with the location, author name, timestamps and edit history taken out. The files never leave your machine, which is rather the point.

Loading EXIF Stripper...

What EXIF Stripper does

Drop images or PDFs, get copies with the hidden extras, location, author name, timestamps, edit history, scrubbed out.

Doing this job well

Every photo carries more than the picture. A phone writes the coordinates it was taken at, the time, the device, and often the owner's name. A PDF carries the author, the software, and sometimes a trail of who edited it and when. None of it is visible, all of it travels with the file, and most people publishing a photo have no idea it is there.

The consequences are not theoretical and they are rarely dramatic. A team photo posted to a careers page with home coordinates on it, because somebody took it while working from their kitchen. A case study PDF whose author field names a client's employee who was never meant to be identified. A property listing that quietly announces where the photographer lives. Each is a small disclosure and each is completely avoidable.

The awkward part is that stripping is not universal. Some platforms remove metadata when you upload, some preserve it, and some remove it from the version they display while keeping the original available. Relying on the platform means relying on behaviour that is undocumented and can change. Removing it before the file leaves your machine means it is gone regardless of where the file ends up next.

There is a case for keeping metadata, and it is worth stating rather than assuming everything should be scrubbed. Copyright and attribution fields are metadata too, and a photographer stripping everything from their own work removes their claim to it along with the coordinates. The decision is about which fields, not whether. What matters is that it is a decision rather than an accident.

For PDFs the calculation is slightly different, because the risk is usually the edit history rather than the location. A document that has been through several hands can carry the names of all of them, and a document that was made by editing a previous client's version can carry a good deal more than that.

Everything runs in this page, which for this applet is not a preference but a requirement. A tool that removes location data from your photos by first uploading your photos and their location data would be an odd thing to build and an odder thing to use.

Common questions

Do my images get uploaded?

No. The stripping happens in your browser and the files never leave your machine, which is the only sensible arrangement for a tool with this job.

Does social media not already remove this?

Some platforms do, some do not, and the behaviour is undocumented and can change. Removing it yourself means it is gone wherever the file travels next.

Will the image quality change?

The picture is untouched. Only the metadata attached to it is removed.

Should I strip everything?

Not necessarily. Copyright and attribution are metadata too, and stripping them removes your claim to your own work. The point is to decide which fields go rather than to remove all of them by accident.

Does it work on PDFs as well?

Yes. For documents the bigger risk is usually the author and edit history rather than location, particularly in anything created by editing an older file.

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